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Aly on Broadway. For HRC.

A fan sweepstakes built around Aly's run as Anne Hathaway in & Juliet, raising money for the Human Rights Campaign and its work to make equality a reality for every LGBTQ+ person.

Timing

Aly's run: Nov 3 to Jan 3.

& Juliet takes its final Broadway bow on January 3 after four years. Aly steps in on November 3. Every fan who had a ticket for Nov 28 to Dec 19 still wants to see the show and meet Aly. We give one of them that chance, and HRC gets the raise either way.

Nov 3
Curtain upAly's first performance as Anne
Dec 1
Giving TuesdayThe biggest giving day of the year lands mid-run
Jan 3
Final bow& Juliet's last Broadway performance

Source - Broadway.com, BroadwayWorld - Sep 2026

& Juliet on stage at the Stephen Sondheim Theatre
1.5Mpeople in the seats
& Juliet · Broadway
The campaign

Win a trip to the final show and meet Aly.

The same shape as Hadestown × Allison Russell, sized for a nine-week run. Aly plays the show. Propeller runs everything around it.

The flyaway

& Juliet's last Broadway show, Jan 3

  • Round-trip flights to New York for the winner + a guest
  • Two nights in a Midtown hotel, steps from the Sondheim
  • Two seats to & Juliet's final Broadway performance
  • Meet Aly after the final curtain
  • A Playbill signed by Aly
  • A pre-show dinner on us
Fans enter by giving to HRC or taking free actions
9:41
Supporting Human Rights Campaign

Win a trip to the final show and meet Aly Michalka

Experience date: January 2 - 4, 2027

Take action for a chance to win a trip to & Juliet's final Broadway performance!

ENDS DEC 15
21DAYS
:
08HOURS
:
14MINUTES
:
52SECONDS

Sign in to see your entries

Enter now
AApropeller.la
The plan

Launch in two weeks.

We build the pages, ads and rules while Aly is in rehearsals. Dates below are a starting point for the call.

  1. 1
    Nov 3

    Aly's first show

    We capture opening-week content for the launch: a photo at the stage door and a 15-second video from her.

  2. 2
    Nov 10

    Sweepstakes goes live

    Entry page, paid social to Aly & AJ fans and Broadway fans, plus a push to Propeller's 4.3M+ members.

  3. 3
    Dec 1

    Giving Tuesday

    Bonus entry day. Aly posts once, we match it with ads and email.

  4. 4
    Dec 15

    Winner drawn

    We notify the winner, book flights and hotel, and handle every detail.

  5. ★
    Jan 3

    The final show

    The winner and a guest fly to New York, see & Juliet's last Broadway show and meet Aly after the final curtain.

Proof

We did this with Hadestown.

Win a trip to see Hadestown on Broadway and meet Allison Russell
Hadestown × Allison Russell · Jan to Feb 2026

Win a trip to see Hadestown & meet Allison at her final performance

Same cause, same play. Allison's last night on Broadway became a national fan moment for HRC, and the show got six weeks of paid promotion it never had to ask for.

1,000HRC monthly donors
28K+Fans entered
$21K+Raised

Source - Propeller platform data - Oct 28, 2026

Live now on Propeller: Bowen Yang × Oh, Mary! on Broadway, also for HRC

Everyone wins

What everyone gets.

Aly gets

  • A national paid push behind her Broadway debut
  • A way to reach the fans who lost their tour dates
  • Her debut tied to LGBTQ+ equality, in a show about being exactly who you are
  • First-party fan data from every entry

Fans get

  • A shot to see the final show and meet Aly
  • Entries that do real good with every dollar

HRC gets

  • New monthly members and one-time donors
  • High-intent supporters from every entry
  • National visibility next to Aly on Broadway

How it works

Propeller handles

Everything

  • All campaign creative, entry pages and official rules
  • Paid promotion with national reach
  • Promotion across Propeller's 4.3M+ members
  • Flights, hotel and every winner detail
  • Sweepstakes compliance and legal
  • Wrap report for Aly's team and HRC
The ask

Six things from Aly's team

  • Two seats to the final performance on Jan 3
  • A quick hello after the final curtain
  • A Playbill signed by Aly
  • One post from Aly and/or Aly & AJ
  • A 15 to 30 second video to camera (we write it)
  • Meta advertiser access, team-approved
Nonprofit partner

The cause: HRC.

The same partner behind Hadestown × Allison Russell and Bowen Yang × Oh, Mary!, so the Broadway playbook is already proven with HRC's audience.

Human Rights Campaign
Equality, equity and liberation for all LGBTQ+ people.

4M people are part of HRC's mission to achieve LGBTQ+ equality.

Source - HRC.org - Oct 2026

4.3M+People on Propeller
15M+Actions taken
$27M+Raised
350+Artist partners
100+Nonprofit partners

Source - Propeller platform data - Oct 28, 2026

Aly × Propeller × HRC

Let's launch Nov 10.

Say the word and we can have this live the week after Aly opens.

Email Mark
Mark Thomas Director of Talent & Industry Partnerships mark@propeller.la